Pivotal Records

Pivotal Records works with our Brand Ambassador Artists by providing resources to create music and share their message. Our services are unique to each artist, and can be anything from arranging songwriting co-writes, to full album production and strategic marketing. Together, we expand the shared mission and purpose of Pivotal Moments Media – to create and promote content that encourages mental wellness, overcoming adversity and leading a fulfilling life.

Our Artists

Ty Herndon

“My new album has been more than a year in the making, and it’s my most personal and revealing to date. It will take listeners on the journey of my life — the ups, the downs, the struggles, the triumphs — and I hope, help others talk about the hard stuff, the stuff that can make or break us. We all have an opportunity to change our ending, and that’s what this album is about,”

Ty Herndon is a groundbreaking country music artist who burst onto the scene and made his chart debut in 1995 with “What Mattered Most,” which became his first No. 1 song and garnered a Song of the Year award (Music Row Magazine). It was also the title track to his first album, which debuted on the Billboard Top Country Albums chart and had the biggest first-week shipment in the history of Epic Records Nashville.Between 1995 and 2002, Herndon charted 17 singles, including his three No.1s and numerous top 10 hits, such as “I Want My Goodbye Back,” “Loved Too Much,” “A Man Holding On,” and “Hands of a Working Man.” He topped the charts in 1996 with the single “Living in a Moment” and again in 1998 with “It Must Be Love.”In 2014, Herndon became the first major male country artist to publicly come out as gay in an exclusive with People magazine. He received an outpouring of support that only strengthened his relationship with fans and the country music community, all while expanding his reach to new and diverse audiences. Shortly after, he made history when he hosted a first-of-its-kind country music event, The Concert for Love and Acceptance, now an annual event that provides a stage for LGBTQ and allied artists. In 2020, he created the Foundation For Love & Acceptance to further his work on behalf of LGBTQ acceptance.Herndon found himself back at No. 1 in 2020 — this time on iTunes with his remake of “Orphans of God,” a collaboration with Kristin Chenoweth and Paul Cardall featured on his holiday release, Regifted. He is currently working on a new album, JACOB, his first of all-new music since 2016’s House On Fire.Grammy-nominated and Dove Award-winning, Ty’s voice is stronger than it’s ever been, and he’s using it to make a difference. In 2020, he created the Foundation For Love & Acceptance to further his work on behalf of LGBTQ acceptance and lends his time and talent to MusiCares, which has supported Ty through his own struggles and supports those in the music industry with a safety net of services. In 2022, he joined Pivotal Moments Media as a Brand Ambassador and as the first artist signed to the organization’s new record label, Pivotal Moments Music.


“My journey is a big part of my music and drive. From losing a young friend to suicide and my own personal mental health struggles, I realized that it’s never too early for artists to use their voice to make a difference. I’m thrilled to have the opportunity to do that with Pivotal Moments at this early stage in my career,”

Growing up in the Charleston, West Virginia area, Auti has looked at life through a different lens after being bullied in school and experiencing the loss of a close friend to suicide that led to her own mental health challenges. At 14, Auti went viral in a video singing “Shallow” (originally performed by Lady GaGa and Bradley Cooper) with her dad, amassing over 400 million views across various outlets, and hosted social media live performances to her following of more than 350,000 amazing fans. Auti taught herself multiple instruments in order to deliver the compassionate, imaginative, and reflective lyrics she has been writing for years. She has since worked with Dolly Parton’s producer Kent Wells and recorded a duet with artist, MattyB, that has accumulated another 3 million views. She has opened for multi-platinum, Grammy nominated artists, Ty Herndon, Brady Seals, Jamie Floyd and others. In 2021, Auti won “Artist of the Year ‘’ at The Josie Awards, which is the largest independent artist award show globally. Look for new music to be released in 2022.


Ty Herndon Signs Multi Project Deal With Pivotal Moments Media