Auti Premieres “4 Years” Music Video in PEOPLE Exclusive

Pivotal Moments Media ambassador and Pivotal Records artist, Auti, shares the inspiration and meaning behind her song, “4 Years” in this PEOPLE exclusive.

A story of love and loss. 

The music video displays an ethereal presence that carries the lyrics seamlessly. In the interview, Auti details that “[The song] was something that I wrote about my friend Luke to acknowledge that suicide is real and does affect everyone involved, but it was also mostly written as a message to him.”. There is an emptiness only people who have experienced a similar loss can relate to; Auti uses her platform to connect with her fans that may feel alone in their journey to healing.

As photos from Luke’s life shine around her, she plays the piano, and her beautiful voice tells the tragic story weighing on her heart. Director Jeremy Ryan and creative director Chrissy Yoder do a phenomenal job of encapsulating the emotions and love for her friend. This song and video are a testament to their friendship and provide a sense of peace, new beginnings, and closure.

The final chapter.

“There is so much love and light to be found in life, and it may take some searching, but it is out there.”

Pivotal Moments Media and Pivotal Records are honored to have you on the team, Auti.

If you or someone you love is experiencing a mental health crisis, Call or Text 988.

Additional resources for suicide prevention can be found at


CEO Robert Morgan Shares Advice and Road to Success with Market Daily

From a farm in Pennsylvania to the CEO of Pivotal Moments Media, learn what cultivated Robert Morgan’s success story in this feature from Market Daily with Lillian Swift.

Growing up on a dairy farm and witnessing the hard work and hustle of his parents and grandparents, Morgan was exposed to a lifestyle that promotes hard work, and an entrepreneurial mindset from an early age. As his career path has changed through the years, the drive to create has remained. From his federal government career to creating consulting firm Morgan Franklin, and now Pivotal Moments Media, he has acquired a lot of excellent knowledge and helpful tips for other entrepreneurs.

Advice from our CEO

Morgan shares 10 pieces of advice for those on the entrepreneurial path. The core values, lessons, and motivation in his words make this article a must-read.

While Morgan has gained knowledge and experience in many industries, his most important piece of advice is to live and discover the person outside of the CEO. Pivotal Moments Media is built upon taking care of your mental fitness and that is something he lives by.

“Success does not make you immune from mental health issues. We all need mission, purpose, and connectedness.”


Remember to never lose touch with that kid on the farm in Pennsylvania.


Ty Herndon Joins Bloom to Discuss Recovery & Album Inspiration

Pivotal Moments Media ambassador and podcast host, Ty Herndon, discusses mental health and his new album, JACOB, on Bloom with Gayle Guyardo. The “Til You Get There” music video introduces the interview with a special shout-out to the album.

Ty is no stranger to struggle.

Some of his darkest days and comeback stories are what his music is inspired by. The loneliness he experienced turned into his incredible self-discovery journey detailed in JACOB. Ty mentions his song, “Lean In”, which encourages people to check in on their neighbors. A kind gesture can have a powerful impact on someone struggling.

Ty is determined to extract purpose out of his pain by creating music and content that matters. He explains how there is beauty in passing forward the gems of advice we learn along the way- one of the many reasons he has pursued the role as a Host for SoundBoard, a podcast by Pivotal Moments Media. SoundBoard is a podcast created within the Resilience channel that features high-profile artists and musicians and their mental fitness journeys. Ty describes the collaboration with PMM as a “perfect match”. Similar goals, values, and mission; to advocate for mental health.

Through hard work, great counseling, and a strong support system, Ty is a true mental fitness warrior. 

For more guidance and education on mental fitness, check out the MindCareKit bundle on our website. Thank you for the feature and interview, Bloom.